There seems to be a few common misses that “traditional” media make over and over again when trying to publish content in new digital formats.
There seems to be a rush for newspapers to get their own app out there a.s.a.p, no matter how badly done the app is made. Basically, just take a few articles from the print version, put them in a digital format and sell them for way too much money through the new, shiny app.
The article you see in the app is more often than not available online somewhere (for free), so you’re basically packaging web content for me, putting some navigation features on there and call it an app?
Isn’t this kind of the same thing that Flipboard, Instapaper, paper.li etc are already doing? (for free) And you can fully customize these to contain the news important to you. (something you can’t do with the newspaper apps).
Who in their right mind will pay 28kr (approx. € 3.00) for a digital newspaper (the price for an iPad issue of SvD), when you can get the same information for free on the same device using another app? (safari)
And the old media houses seem to just think of their apps as a newspaper that runs on batteries, not at all keeping in mind that our online presence is dynamic, communicative and always on.
I don’t want to wait for a new issue to come out tomorrow to get the news that are happening now. (if you’re lucky, because if it’s a holiday and there is no physical paper that day, there will be no iPad version either)
Anyway, I tried a few issues of most of the Swedish papers and I’m having a hard time seeing what they would be good for, really..
Sorry to sound so negative, but sometimes you just get frustrated with the lack of understanding by the people who you think would know the world of media.
I realize there could be more to this beneath the surface, such as the thought that the iPad is more of a passive consumer device instead of a more active, participatory device (which can be discussed), and that school of thought was a part in the planning of these iPad apps. (push overpriced, styled, old school content to the lazy, passive masses)
This is another discussion that I find very interesting, but if there is more to this than the less than optimal product, then which is worse (bad product or what “old media” thinks of us)?