I’m Stefan Leijon, a curious, creative (often digital) conceptualizer.
I’ve found my calling. Something that has always been a common thread in my life; working with concepts, visuals and words. The advertising industry is something I knew little about, but have always been in, sort of..
We have now started AN D, a creative place where we create effective communication for others. (our very own advertising agency)
As a creative director, together with other creative individuals, is where I feel most secure and where I do my best work.
I enjoy working in groups, where I often lead that process (but don’t have to).
I believe group dynamics need to play an important role in the development in the project as well as the progression of the company I’m working for/with.
Occasionally I also lecture for businesses in need of insight into the new world of digital and/or help with creative processes.
I occasionally lecture and facilitate workshops with agencies as well as consult a couple of creative directors and CEOs from time to time.
This website is my own personal lab in online evolution. But it also serves as a bit of a showcase for some of the things that get me going.
Things will be tested, brought to life, put to death, bore, inspire, and hopefully much more..
My hopes are that you will find something of interest while getting an idea of what makes me get up in the morning.
Curiosity may have killed a cat or two, but it hasn’t hurt me one bit.
Some projects/threads you might find on here will suddenly die out.
Don’t be alarmed.
Things like this happen every day online.
This just means that it got tested and didn’t work, for one reason or another.
It’s just another day on the internet…
I see life as a never ending beta test – always learning.
Mistakes are part of the process towards a better future.